Projects
Client:
TVS Industrial & Logistics Parks
Services:
Multi Spectral Engagement

TVS Industrial & Logistics Parks | Multi-spectral Engagement

As India's first corporate Grade-A developer in its sector, TVS ILP was a pioneer on the ground but virtually invisible online.
Brief
The Challenge: An Industry Leader with an Invisible Digital Footprint

As India’s first corporate Grade-A developer in its sector, TVS ILP was a pioneer on the ground but virtually invisible online. Despite their significant projects, searching for industrial parks or warehouses in their key regions would not show TVS ILP until the 3rd or 4th page of Google. The absence of a functional website and social media presence meant potential investors and partners had no way to discover their work, access contact information, or understand their scale and credibility. The challenge was to build a complete digital identity from scratch that matched their market-leading physical presence.

Result
The Onbac Solution: A Multi-Year, End-to-End Digital Partnership
We provided the digital framework that allowed a physical infrastructure giant to claim its rightful place as a leader online, enabling growth and reinforcing credibility for years to come.
Beginning in 2017, Onbac embarked on a long-term mission to become TVS ILP's dedicated digital partner. We provided a holistic suite of services that evolved with their growing needs.

    • Digital Foundation & Brand Identity: We designed and developed three successive versions of the TVSILP.in website, each more sophisticated than the last, and led a rebranding initiative that resulted in a new, modern logo later adopted company-wide.

    • Total Online Visibility Management: We created, claimed, and optimized Google Business Profiles for all their locations across India, ensuring local searchers could easily find them. A rigorous SEO and content strategy was implemented to climb search rankings for critical industry keywords.

    • Strategic Content & Engagement: To showcase their scale, we coordinated professional on-ground and aerial drone photo/video shoots. We managed years of social media campaigns, internal communications, and employee engagement packages, building their narrative as an industry top performer.

The Impact: From Digital Obscurity to Market Authority
The partnership transformed TVS ILP's digital ecosystem into a powerful business development and branding tool, directly supporting their growth.

  • Exponential Growth in Visibility: Their online profile saw an increase of hundreds of percentage points in visibility, moving them from page 4 to the top of search results for key terms.

  • A Fluid, Functional Hub: The new websites provided a seamless experience for visitors to explore projects, access company policies, view CSR activities, and—most importantly—get in touch effortlessly.

  • Establishing Thought Leadership: Consistent, high-quality content and social campaigns successfully positioned TVS ILP as a transparent, modern, and leading promoter in the Indian industrial infrastructure space.