From the Ground Up: Matru Chhaya Krushi Farm

Matru Chhaya Krushi Farm excelled at growing premium, export-quality organic fruits like Dragon Fruit, Oranges, and Custard Apples. However, their brand presence was non-existent.

The Challenge: Export-Quality Produce, Invisible Brand

Matru Chhaya Krushi Farm excelled at growing premium, export-quality organic fruits like Dragon Fruit, Oranges, and Custard Apples. However, their brand presence was non-existent. They had no website, no marketing materials, and no way for potential B2B buyers or direct customers to discover them or validate their quality. The lack of a cohesive brand identity—from a logo to packaging—meant their superior produce was being sold as a commodity, with no story to command a premium price or build customer loyalty.

The Onbac Solution: Crafting a Complete Brand Ecosystem

We connected the authenticity of the farm to the modern market, building a brand that is as healthy and vibrant as the fruit it grows.

We addressed this by building a full brand ecosystem from the ground up, connecting the physical farm to the digital world.

Foundational Brand Identity: We designed a vibrant brand logo inspired by the colours of their signature fruits, establishing an immediate visual connection to their high-quality produce.
Digital Storefront & Discovery: We developed an informative website that detailed their organic farming practices and created an Instagram page to visually showcase the harvest. A Google Business Profile was optimized to manage local discovery and collect valuable customer reviews.
Physical Touchpoint Design: To ensure brand consistency, we designed everything from large entrance flex banners and branded packaging materials to uniforms for the farmhands, creating a professional and trustworthy image.
Strategic Market Access: We went beyond design by introducing the farm to government-approved organic vending markets, creating new channels for sales and visibility.

The Impact: A Recognized Brand Commanding Premium Value

The transformation established Matru Chhaya as a modern, trustworthy brand, directly impacting its market positioning and customer engagement.

Skyrocketed Brand Recognition: The cohesive branding across digital and physical touchpoints led to a dramatic increase in visibility and a strong, unique market identity.
Built Trust & Facilitated Growth: The professional packaging with clear contact information and review links turned customers into brand advocates. The website now serves as a global platform for updates and inquiries.
From Commodity to Brand: The project successfully elevated the farm from being an anonymous grower to a recognized brand, enabling them to command better value for their premium organic produce.