Rochelle Potkar | Amplifying a Literary Voice in the Digital Age

Rochelle Potkar is an acclaimed author with a powerful literary voice, but her online presence failed to reflect the depth of her work. The primary challenge was a lack of digital discoverability.

The Challenge: A Hidden Gem in a Noisy Digital World

Rochelle Potkar is an acclaimed author with a powerful literary voice, but her online presence failed to reflect the depth of her work. The primary challenge was a lack of digital discoverability. Potential readers who would connect with her fiction and poetry had no clear path to find her work. This resulted in limited reach for new book launches and low engagement for her writing workshops. The goal was to build a dedicated online community and create a direct channel to drive book sales and event participation.

The Onbac Solution: Strategic Storytelling & Targeted Engagement

In short, we transformed Rochelle Potkar from a well-kept secret into a celebrated and accessible author online.

Onbac developed a bespoke digital strategy focused on showcasing Rochelle’s unique talent rather than just promoting books. We moved beyond simple announcements to creating an immersive literary experience online.

Content that Captivates: We crafted a series of social media campaigns for Facebook and Instagram that highlighted the most evocative aspects of her writing—be it fiction, haibun, or poetry. Each post was designed to intrigue and engage literature enthusiasts.
Strategic Lead Generation: To promote her newest book, we created dedicated webpages featuring a free chapter giveaway. This tactic served to capture the interest of potential readers and build an email list of dedicated fans.
Seamless Path to Purchase: All social media profiles and campaign landing pages were optimized with clear, direct purchase links to major platforms like Amazon and Flipkart, removing friction between discovery and purchase.

The Impact: Building a Community of Readers

The campaign successfully translated artistic merit into measurable digital engagement, building a vibrant community around Rochelle’s work.

Significant Audience Growth: Social posts attracted hundreds of views and reactions, dramatically increasing her visibility among target readers.
Increased Workshop Participation: The heightened online profile directly correlated with a notable rise in attendance for her writing workshops.
Successful Campaign Launch: The free chapter giveaway was met with enthusiastic download rates, proving a high level of interest in her new work and generating valuable leads for future releases.